VCO Academy/The Outstanding Professional in the Age of AI

  • £185 or 12 monthly payments of £24

The Outstanding Professional in the Age of AI

  • Course
  • 99 Lessons

A programme that empowers you to reinvent your professional life, to survive and thrive in the marketplace of the future. Using a blend of proven strategy, practical AI tools and development of the human qualities needed to shine in a crowded marketplace. Members get access to recordings, AI templates and resources as well as the support of a community of peers who are all on the same adventure.

Contents

Introduction and Welcome

Welcome to "The Outstanding Professional in the Age of AI", a programme designed to add real impact and momentum to your professional life.

The following strategies are covered from month to month on live webinars. Replays are available and you will have access to a community of peers, on the same development journey.

Each month will include some practical AI tools to use, to help you with your own learning curve as well as to help reshape your professional identity.

  • January: Awakening the Renaissance Mindset. Why this is important in the Age of AI, more so than a Growth Mindset. Developing a mindset of value.

  • February: Revealing Hidden Value in Your Work, both now and future. Seeing past successes through the lens of value, vs. expertise or personal qualities. Using AI to get fresh perspective on the value of your work.

  • March: Anticipating how AI changes your market and the challenges this will bring for your clients. Using AI to do your research.

  • April: Influencing Clients and Leaders with Fresh Insight. Fact-checking and evidence checking using AI.

  • May: Introducing Yourself with Impact, for use in sales meetings, interviews, networking, social media etc.

  • June: Commanding a Premium Fee / Salary, the value-centred sale process

  • July: Building Trust in a Wary World. Being more compelling via evidence and credibility. How AI can help you.

  • August: Sustaining energy and focus, preventing burnout

  • September: Turning Clients & Supporters into Advocates, refining the client journey, the role of social media

  • October: Growing Mental strength and Resilience. Surfing the Rising Tide of Anxiety.

  • November: Activating the power of your network, Educating your Supporters to be Your Ambassadors. Keeping in touch. Social media.

  • December: Becoming a Model among Peers, choosing your professional legacy.

Tips to get best value from the program

January strategy: Awakening the Renaissance Mindset

Seeing and trusting your value in the marketplace of the future.

This month we look at the mindset needed to thrive in the Age of AI. As we will see, this entails going further that the "Growth Mindset" stage (about learning / improvement and development); to shift and nurture a Renaissance Mindset with the following key characteristics:

  • deep trust in your capacity to reinvent and respond to market evolution: not just to grow and develop

  • choosing the challenges that bring deep meaning to work and life; not just treating every challenge as another "growth opportunity"

  • building success and reputation on a foundation of usefulness and relevance to needs; vs. a litany of qualifications, achievements, personal qualities and/or "me-stories"

  • embracing an AI-augmented way of working as a natural evolution of professional life; vs. seeing AI as an enemy / threat / saviour / competitor etc.

  • growing your confidence on the basis of self-worth vs. an extension or competence or self-esteem

  • defining your career in terms of value, not just in terms of strengths, competencies or expertise

What is Renaissance Mindset? Why is it important in the Age of AI?
Quiz: Which of these mindsets is closest to Renaissance Mindset?
AI Tools of the Month
The Human Side: Looking after you
Ready for some individual support with your New Year challenges?
Webinar details: January 29th 2026
Webinar Recording from last year: January 30th 2025

February strategy: Revealing Hidden Value in Your Work

While expertise will be impacted by AI, value is more permanent. People and organisations will still want to increase revenue, open new markets, reduce cost, hire talent, develop their careers... plus a host of other things. This module is about learning to see our careers through the lens of VALUE, not just the lens of EXPERTISE (which is the way most professionals currently see their professional identity). 

Why "Value"?
Understanding Value in the Age of AI
QUIZ: Content or Context?
AI Tools of the Month, re Value
Learning the habit of asking Value Questions
Applying this understanding of value to the Age of AI
The Human Side: Developing courage to explore value
Webinar details: February 27th 2025
Webinar Recording February 27th 2025

March strategy: Anticipating how AI changes your market

This is the month when we take out the Crystal Ball and look into the future. To survive and thrive in any marketplace, it is necessary to anticipate where that marketplace is heading. As we will see, we can use AI to help us anticipate what’s ahead.

For the purposes of this module, we will take a 3-5 year view. Anticipating where AI will take us in 10 to 20 years is probably impossible right now. This is why Renaissance Mindset (as discussed in January) is so important.

A typical day in the life of a coach or consultant
Some other changes we can expect to see
Using AI to help predict the future
Pitfalls to avoid, when thinking about the future of AI
Practice: Explorer Conversations
Want some individual support?
Webinar details: March 27th 2025
PS: Why self-worth is vital
Webinar recording March 27 2025

April strategy: Influencing Clients and Leaders with Fresh Insight

One of the most effective ways to differentiate the value that you provide is the insights that you bring. These insights demonstrate your relevance to the marketplace, differentiate you from both algorithms and other providers, and provide early indication of the value of working with you.

What is an insight?
Examples of Insights in Action
Quiz: Insight or Not?
Working on your Insights
Using AI to gather ideas, perspective and relevant data
Trouble with insights?
The Human Side: Mindset shift
Webinar details: Wednesday April 30th 2025
Webinar recording April 30th 2025

May strategy: Introducing Yourself with Impact

Of all the tools in your toolkit, your introduction is probably the most significant. Whether you are introducing yourself in person, online or in a Teams session, whether the occasion is professional or social; those first moments of self-presentation often leave a lasting impression.

Why introductions can be stressful
Evolution of Identity
Pitfalls to avoid when introducing yourself
Integrating insights into your introduction: 4 structures that work
The significance of self-worth
Webinar details: May 29th 2025
Webinar recording May 29th 2025
Inhabiting your new Professional Identity

June strategy: Commanding a Premium Fee / Salary

There is little doubt that AI will erode the value of many forms of professional expertise. The good news is that for people who have learned to differentiate themselves on value (vs. expertise), and who have developed relevant insights to illustrate that value; the opportunities for higher income will be better than ever.

The moment of opportunity
The changing landscape of sales and pricing
Summary of the 7 Steps in value-based selling and pricing
Video: The art of value-centred selling and pricing
Why discounting is bad news... and some frequent Q&A
How self-worth is a game-changer in negotiation
Webinar details July 2 2025
Webinar Recording July 2nd 2025

July strategy: Building Trust in a Wary World

Whether you are developing a career or a business, have you noticed that it's harder than ever to get commitment to go ahead?

Even before recent geo-political turmoil, the professional marketplace was becoming more cautious. Buyers became more savvy about those all-too-frequent gaps between the "sales promise" and reality.

With the advent of AI, this wariness is becoming more pronounced; which has implications for you and your development.

Seeing the Issue from the Buyer Perspective
Impact on Professional Life
Being a low-risk partner to your client or organisation
Practical applications: Four areas to make more compelling
Using AI to help build trust
Webinar details July 24th 2025
Parting shot: self-worth
Webinar recording July 24th 2025

August strategy: Sustaining energy and focus, preventing burnout

From year to year, professional life gets busier. There never seems to be enough hours in the day. So it's hardly surprising that the subject of time-management never really goes away. Despite all the productivity tools and hacks produced over the years, it often seems that we are further away from a solution than ever.

We don't manage time. The week advances whether we like it or not. But we can at least hope to manage two things:

A: our focus and 

B: our energy levels.

The Growing Risk of Burnout in Professional Life
How AI adds to the risk of distraction and energy drain
Energy and Focus revisited.mp4
The Energy Inventory
Questions to Ask When Planning
Getting support for you or your team
Webinar details August 28th 2025
Webinar recording August 28th 2025

September strategy: Turning Clients & Supporters into Advocates

Referrals and introductions are the foundation of any sustainable business or career. When other people open doors for you, your marketing costs drop significantly. Doors open to jobs you didn't even know existed. New prospects approach with trust already in place, allowing you to focus your time and energy on delivering excellent work, while your network helps market you. Furthermore, your network can often introduce you to people that you would never reach by any other means.

The Paradox of Referrals
Some of the pitfalls
Key distinction: Good referrals revolve around Needs, not just Relationships
Beginning a referral conversation
Making the connection
The Do's and Don'ts of an initial conversation
Simplifying the client journey
The role of self-worth
Webinar details September 25th 2025
Webinar recording September 25th 2025

October strategy: Growing Mental Strength and Resilience - Surfing the rising tide of anxiety

In these uncertain times, many people start their day with anxiety and insecurity, unsure how to position themselves for the future. Even when a direction becomes clear, there are often many setbacks to overcome. Reinvention in the Age of AI is not just a career challenge; it's a mental and emotional challenge, too.

The rising tide of anxiety in the Age of AI
Myths and legends
7 Characteristics of mental strength and resilience
Cultivating our capacity to deal with an uncertain world
Practices to cultivate mental strength
The significance of self-worth and resilience
Webinar details October 30th 2025
Webinar recording October 30th 2025

November strategy: Activating the power of your network

If you’ve put the earlier 10 strategies on this course into practice, you may soon find yourself at a turning point in your professional life: the moment when opportunities begin to find you. Instead of constantly chasing the next assignment or role, doors will open because others see your value and want to bring you in. In the Age of AI—where work is more fluid and projects/jobs shorter than ever—this shift is not just helpful, it’s liberating. Too many people spend their energy searching for what’s next; the real transformation comes when what’s next comes searching for you.

The Power of Your Supporters
Four Prerequisites
Who are my supporters?
How to engage a supporter to be an ambassador
Some of the DO’s and DON’Ts
Why Self-Worth is Vital
Webinar details: Harnessing the power of your network
Webinar Recording November 27th 2025

December strategy: Becoming a Model among Peers

For many of us, professional life is not just a mechanism to make money; we also want to make a contribution to something larger than ourselves. Work gives us purpose, connection, and fulfilment. Therefore, the challenge in this Age of AI is not merely to survive or stay relevant, but to use this moment in history as an opportunity to create meaningful impact. By shaping how we show up and what we stand for, we can ensure that our work becomes part of a lasting professional legacy; as we adapt gracefully for the future.

The Power of Purpose
12 Questions to Revisit the WHY Behind Your Work
Practical benefits... and a few pitfalls
Examples of Professional Legacies
Webinar details: Becoming a model among peers
Where do we go from here?